Thirty seconds of fun: what Halo taught me about the smallest loop on a website
Halo's designers talked about the game as "thirty seconds of fun" repeated over and over: see enemies, pick an approach, fight, recover, go again. If those thirty seconds felt great, the rest of the game could be the same loop in new places. Websites have loops too, just smaller: hover, click, drag, release, scroll. The lesson is to find the one small interaction people will repeat on your site, make it feel good every single time, and reuse it, instead of adding ten more features nobody plays with twice.
WB-22
