T−5 · Pre-flight
1 / 6
Discovery call
A call to learn your goals, your audience and what a win looks like.
For Website
Goals, audience and what the site has to do.
/home / process
Mission control · live
/destinations · 8 services
Pick a destination
Every service is a planet. Pick one and the rest of this page re-plots the route for it.
/trajectory · 6 waypoints
The route
Scroll to fly it. Each waypoint shows what happens, what you get and what I need from you.
T−6
On the pad
See a mission like this →
T−4 · Flight plan
2 / 6
Alignment
Scope, timeline and content plan agreed before any pixels move.
For Website
Sitemap, content plan and wireframes, signed off before design.
T−3 · Payload
3 / 6
Brand + assets
Logo, color, type, content and data, gathered or made, then turned into tokens.
For Website
Brand, copy and photos gathered, then turned into design tokens.
T−2 · Test flight
4 / 6
Prototype
The key pieces, working and clickable, reviewed together before the build.
For Website
Key pages designed in Figma and clicked through as a prototype.
T−1 · Assembly
5 / 6
Build
The real thing: built, wired to your content and tested on real devices.
For Website
Built in Webflow from the ground up: components, CMS, motion.
T−0 · Launch
6 / 6
Deploy
Go live, connect analytics and hand over a guide so your team owns it.
For Website
QA, a Lighthouse pass, launch day and a walkthrough for your team.
/crew · who does what
Crew roles
Two seats in the cockpit. Here is who flies what, so nothing falls between them.
Mission control
Me
- Plan the route and keep the dates
- Design and build every piece
- Write the code and host it on GitHub
- Tell you early when something changes
- Hand over the keys, the guide and the files
Crew
You
- Share the brief and the sites you like
- Pick one person to make the call
- Send content, or tell me to make it
- Give feedback at each checkpoint
- Tell people when it launches
Comms
Updates at every waypoint
A shared board you can check any time
A real person on the other end
/eta · no guesses
What moves the timeline
Every mission gets real dates after the discovery call. These are the things that stretch or shorten the route.
Scope
How big is it?
A few pagesA full siteA platform
Content
Is the copy ready?
Ready to goPartly thereFrom zero
Brand
Is the brand set?
ReadyNeeds a refreshFrom scratch
3D + motion
Anything custom?
NoneA few momentsA signature piece
Data
Where does content live?
StaticIn a CMSSynced sources
Sign-off
Who makes the call?
One personTwo or threeA committee
Standard orbit
A full route with every waypoint. Most missions fly this one.
Not a quote · real dates come with the flight plan
Short hop
Fewer moving parts and fewer stops. The route goes almost straight from brief to launch.
Standard orbit
A full route with every waypoint. Most missions fly this one.
Deep-space mission
More stops, more people and more custom pieces. Worth it, and planned for from day one.
/faq · before we fly
Flight checks
The questions most crews ask before launch.
How long does a mission take?
It depends on the scope. After the discovery call you get a flight plan with a date for every stage, so you always know what’s next and when it lands.
How is pricing worked out?
Every mission gets a fixed quote once the scope is clear, broken down by stage. The mission planner shows the budget ranges most projects fall into.
What do you need from me?
A clear brief, one person who can make the call, your content (or a plan for it) and feedback at each checkpoint. The “Your part” line on every stage spells it out.
I don’t have copy or photos yet. Is that a problem?
No. That’s what the payload stage is for. I can write the copy, source or art-direct photos, or plan the build around what’s still coming.
How many rounds of changes do I get?
Two rounds of feedback on the prototype, live or async, plus fixes during the build. A bigger change of direction gets planned in, not squeezed in.
What happens after launch?
You get a walkthrough and a written guide, and your team owns the site, the files and the code. If you want help after launch, we plan that too.
/launch · plan this mission
Ready for launch?
Tell me where you’re headed. You’ll hear back with a time for the discovery call, and the countdown starts there.
01
Pick a destination (it follows the star chart)
02
Tell me what you’re launching
03
We book the discovery call
Mission request
Destination · Website
Transmission received. Talk soon: the countdown starts with the discovery call.
Signal lost on the way out. Try again, or email me directly.