Test flight
A proof of concept I build and fly myself, so an idea is proven before a client mission depends on it.
Term
Voice channel
103.8 is the call frequency. Tap it and the form tunes itself, so all you have to say is when.
Aside
[data-ct-station]
Same desk
The planner, the flight plan and this form all land in one inbox. Mine. No routing, no ticket numbers.
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.abc-go-n
Signal strength
Fills as you type: a name, an email that looks real, a few lines. Five bars isn't required. It just feels good.
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.ab_ct-meter
Custom charter
Gate TBD on purpose. Custom charters get a gate the moment you tell me where you're going.
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.ab_hub-call_row
Abort mission
No penalty for scrubbing a launch. NASA does it all the time, and they have way more paperwork.
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.button.is-abort
Launch manifest
Every row is a real service, one click from its page. The letters flip like an old departures board, minus the mechanic.
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.ab_mon.is-hub .ab_mon_rec
Priority go
Pick a symptom and its launch jumps to PRIORITY GO. It's triage, not a sales funnel: if the real problem is something else, you'll hear it on the call.
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.ab_hub-sym_label
Crew level
Cadet keeps it plain English. Engineer shows the wiring. Switch anytime, no clearance needed.
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#crew
Signal lost
Even the best navigators lose a signal. The warp drive can get you home.
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.ab_rec.is-alert
Home planet
Two moons: violet for my wife, green for my son. They keep the orbit steady.
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.ab_planet.is-pilot
Re-reading
Thus Spoke Zarathustra. Light reading for long flights.
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.ab_badge_li:nth-child(2)
Touchdown
You made it. The confetti is real (as real as it gets on the internet).
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.abp-dock-sys
Earth
Every mission starts here: your brief, your goals, your deadline.
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.abp-pad
REC
Not actually recording. It just likes to look busy.
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.section_process-hero .ab_rec
T-minus
Six stages, one launch. The clock only starts after the discovery call.
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.section_process-hero .ab_count
Layout grid
The layout grid I design on. 12 columns, 24px gutters.
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#gridToggle
Black hole
Yes, you can feed it things. No, it won't give them back.
Aside
.ab_footer_bh-zone .ab_planet.is-blackhole
Not sure yet
Totally fine. Most good missions start here.
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.ab_planner_chip.is-unsure
Lines of code
All hand-written. Every one of them has been rewritten at least once.
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.ab_metric[data-metric-icon="code"]
Caffeine log
Measured in mugs, not cups. The science is settled.
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.ab_metric[data-metric-icon="cup"]
The mark
An A and a B, drawn as a planet. 25 iterations, most of them bad.
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.ab_nav_logo
Launch window
Launch window open. Seats on this flight are limited (to one, it's just me).
Aside
.ab_nav_status [data-bind="availability"]
2 cursors online
One of them is you. The other one is also you, in another tab. Probably.
Aside
.ab_nav_clock-wrap
Discovery call
A 30-minute chat: where you're headed, what's in the way, whether we're a fit.
Term
Reduced motion
A system setting some people need. This site honors it: calmer and still complete.
Term
Rive
Interactive animations that react to input, lighter than video.
Term
Lenis
The smooth-scroll engine. It's why the page glides instead of jumping.
Term
Breakpoint
The screen width where a layout rearranges itself for tablets and phones.
Term
Handoff
The part where your team gets the keys and a guide, not a phone number.
Term
API
How two apps talk to each other without you copy-pasting between them.
Term
Lighthouse
Google's speed, accessibility and SEO audit. The report card a launch has to pass.
Term
Component
A reusable block: edit it once and every copy updates.
Term
Variables
Colors, sizes and fonts saved once and reused. Change one, the whole site follows.
Term
Client-First
A naming system for Webflow classes, so the next developer isn't lost.
Term
Figma
Where every page starts: design, prototypes and comments before any code.
Term
GSAP
The animation engine behind most of the motion here. Smooth at 60fps, polite to your battery.
Term
WebGL
Your graphics card drawing in the browser. It's how the planets spin without melting your laptop.
Term
Webflow
The visual builder this site runs on: real HTML and CSS, with a CMS your team can edit.
Term
Finsweet
Free Webflow add-ons for filters, sorting and CMS tricks Webflow doesn't do natively.
multi-reference
A Webflow CMS field that links one item to many others, like an article to every topic it covers.
JSON-LD
Structured data in a script tag that tells search engines and AI exactly what a page is: an article, a term, an FAQ, a business.
AEO
Answer engine optimization: shaping content so AI assistants like ChatGPT, Perplexity and Google's AI answers can understand it and cite it.
TopoJSON
A compact file format for map shapes, like the outline of every U.S. state.
D3
A JavaScript library for drawing data: charts, maps and diagrams.
Unicorn Studio
A tool for designing WebGL visual effects and embedding them in a site.
ScrollTrigger
A GSAP plugin that ties animations to the scroll position.
SVG
A vector image format: sharp at any size and light to load.
Three.js
A JavaScript library for drawing 3D graphics in the browser with WebGL.
CMS
Content Management System: where the client edits text, images and projects without touching code.
