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Project Overview
Smart Monkeys is a forward-thinking technical consulting firm specializing in feature-centric design and Show Control implementation looking to solve the biggest challenges in the LED IoT control industry.
Context & Challenge
Smart Monkeys began with an investment of $20,000 for a new logo, brand strategy, and responsive website design to help promote their newest products and plugins for the SMI MxM series for the Medialon Show Control platform. With a project timeline scheduled to take roughly for 6-8 weeks to launch, my goal was to create a streamlined experience by redesigning the entire website to help vendors understand the key aspects of the new plugins and platform. I was also tasked to create a new shop experience for their digital goods.
The Process & Insight
I began the project with an in-depth strategy & research meeting that allowed me to collaborate with the Smart Monkey team to outline the problems with the current website design and brainstorm solutions. Part of this process included typography pairings, color palette exploration, and imagery curation. We determined that the current brand was not cohesive and often gave clients a mixed presentation. I also held interviews with the engineering team to better understand the platforms selling points and refine the current solutions they were using to overcome design obstacles.
The Solution
After the research & strategy session, we determined that a logo redesign, brand update, and website overhaul would help overcome all their current setbacks and problems to cement Smart Monkey as the go to solution for Show Control systems. We decided to create a new color palette that utilized dark-blue and pinkish tones and switched from illustrations to live photography to better convey the platform to visitors. Furthermore, I redesigned the site on the webflow platform and created a custom CMS (Content Management Suite) to help their sales & marketing team update their website with new case studies, images, and blog entries.
“The adoption rate of our new plugins has been at an all time high since the redesign.”
The Results
After fully implementing the brand strategy and launching the new website Smart Monkeys has:
- Increased plugin adoption rate by over 36%
- User Experience satisfaction doubled
- Sales of their latest SMI MxM series plugin increase 44%
- Blog engagement increased by 58%
