Project Overview
Intelligent Locations is an IoT Healthcare company mainly known for improving healthcare insights using their advanced analytics and monitoring of assets, people, and processes. After establishing themselves as a leader in the IoT healthcare field, they were looking for a brand face lift and wanted a cleaner, streamlined, website user experience.
Context & Challenge
Intelligent Locations began with an investment of $20,000 for a new logo, brand strategy, and responsive website design to increase the user experience of visitors and to gain more clients to adopt their platform. With a project timeline scheduled to take roughly for 4-6 weeks to launch, Intelligent Locations was looking to refresh their online presence in order to handle the unprecedented number of new competitors entering the market. The goal was to create a streamlined experience by redesigning the entire website to help clients understand the key aspects of the Intelligent Solutions platform and allow them to request a platform demo in less than 3 clicks. This would decrease the amount of friction stopping clients from signing up and increase overall use of their platform.
The Process & Insight
I began the project with an in-depth strategy & research meeting that allowed me to collaborate with the Intelligent Solutions team to outline the problems with the current website design and brainstorm solutions. Part of this process included typography pairings, color palette exploration, and imagery curation. We determined that the current Intelligent Solutions brand was not cohesive and often gave clients a mixed presentation. I also held interviews of the sales and marketing team to better understand their sales funnels, goals, and current solutions they were using to overcome these obstacles in order to refine each and every aspect of their solutions.
The Solution
After the research & strategy session, we determined that a logo redesign, brand update, and website overhaul would help overcome all their current setbacks and problems from expanding their market share and help to differentiate their unique offerings from new competitors. We decided to create a new color palette that utilized blue tones and switched from illustrations to live photography to better relate to visitors. Furthermore, I redeisnged the site on the webflow platform and created a custom CMS (Content Management Suite) to help their sales & marketing team update their website with new case studies, images, and blog entries.
“We have seen our user experience satisfaction sky rocket since implementing the new brand strategy and launching the redesigned website.”
The Results
After fully implementing the brand strategy and launching the new website Intelligent Locations has:
- Increased conversion rates of new visitors by 23%
- User Experience satisfaction increased by 150%
- Sales increase globally by 14%
- Social Media and blog engagement increased by 265%
